Diversification: don't put all your eggs in one basket

What diversifying means, how many companies to own, why sectors matter, what concentration is and how to measure it with «equally weighted positions».

2 min read · Jorge Avila Meléndez

Diversifying is spreading your money across several investments so that one mistake does not ruin everything. If you own a single company and it goes badly, you lose a lot; if you own twenty and one goes badly, the damage is small and the ones doing well make up for it.

What a real portfolio shows

You can see it with data in the portfolios on this site: the insights section shows the star asset (the one that has gained the most) and the biggest loss. It is normal for some companies to lose 50 % or more while others multiply several times. With enough companies, a few winners can carry the whole portfolio. That is why the site also shows how many assets are in the green.

How many companies?

There is no magic number, but some useful guidelines:

Not only how many, but which

Twenty companies in the same sector are not as diversified as they look: they tend to rise and fall together. Look at:

Each investor page includes a diversification by sector section with the weight of each one.

Concentration and equally weighted positions

Owning 20 companies does not mean you are diversified if a single one is worth half the portfolio. This site measures concentration in two ways:

Simple rules that help

What matters to get started

See it in practice

Every week a real purchase is published, with its amount and evidence. Check the portfolios to see these ideas at work.

See the portfolios Getting started